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Gog Murguía

CEO and Co-Founder of Xolos de Tijuana, Xolos NFT and Hotmania Labs.

Gog has worked 15 years in professional sports in charge of Business Development, Growth and Strategy. As Xolos Executive VP he has experience in creating global revenue, performance and company growth strategies.

Now in Hotmania Labs as CEO he will oversee global revenue, budget, performance, strategy, branding, lore and art, web 3, studio, metaverse, igaming and more.


Co-Founder and CFO of Xolos NFT and Hotmania Labs.

GI lead the financial strategy and the development of innovative technology projects. Expert in creating financial models, process optimization and establishing strategic alliances. Committed to long-term success and value creation in the NFT industry. Open to collaboration opportunities and business partnerships.


He has extensive experience in project management and supervision. He is an expert in coordinating cross-functional teams for the development, launch and effective management of blockchain-based projects. Committed to successful delivery through strategic planning and meticulous focus on details.